Digital Process Automation Blog

Get Started With Claims Processing Automation With 6 Steps

Written by Gerard Newman, CTO | 4/22/25 10:54 AM

Claims processing has long been slow and manual, filled with paperwork and delays. But in 2025, automation is changing that. 

No-code tools like FlowForma let insurers replace emails and spreadsheets with streamlined, digital workflows, transforming how they work, empowering their teams to work smarter and drive operational excellence.

This guide explains what claims processing automation is, shares real-world examples, highlights key benefits, and walks you through how to get started in six simple steps.

What is Claims Processing Automation?

Claims processing automation uses technology to handle insurance claims with minimal manual work. It replaces paperwork and emails with digital forms, rules-based workflows, auto-validation, real-time notifications, and system integration. 

The result is faster, more accurate processing, lower costs, and a better experience for both staff and customers.

Claims Processing Automation in The Real World 

Let’s take a closer look at how automation is already reshaping everyday claims scenarios across different lines of insurance. These examples show just how far digital workflows can go when paired with innovative forms, automatic routing, and built-in logic.

1. Auto insurance

In the event of a car accident, time is of the essence, not just for policyholders but for insurers trying to process claims efficiently.

  • Policyholders can upload photos, videos, and incident reports via a mobile form directly at the scene.
  • These inputs immediately trigger automated damage assessment workflows using predefined logic and thresholds.
  • Based on the information provided, the system generates a settlement recommendation or flags the case for manual review if complexity or inconsistency is detected.
  • Customer communication, including next steps and estimated timelines, is handled through automated email updates.

Today, with the help of AI, insurers can describe their ideal process—or even upload a visual outline—and let AI generate a comprehensive, error-free workflow in minutes.

Want to see this in action? 

Here’s a quick demo on automating car insurance claims using modern digital tools.

Create an insurance claims process using FlowForma's AI Copilot

2. Health insurance

Health insurance claims often involve third-party providers, compliance with regulations like the Health Insurance Portability and Accountability Act (HIPAA), and high volumes of documentation. 

With automation, you can do the following: 

  • Claims submitted by hospitals or clinics are validated in real-time against policy rules and provider eligibility.
  • Automated routing directs claims to the correct approval team or auto-approves those that meet standard criteria.
  • Status updates and documentation (such as explanations of benefits or approval letters) are automatically generated and shared with both the provider and the patient.
  • Audit trails ensure that each step is logged for future regulatory reporting.

3. Home insurance

Home insurance claims are often triggered by natural disasters, theft, or fire - situations that require fast yet accurate processing to ease customer stress.

  • Customers report damage using mobile forms and attach supporting evidence like photos or police reports.
  • Adjusters are automatically assigned based on the nature of the incident, and inspections are scheduled without manual intervention.
  • Rules-based workflows initiate payment processes once inspection data is verified and approval conditions are met.
  • Every action, from intake to payout, is visible in a centralized dashboard for internal teams and is easily auditable.

Each of these examples shows how automation minimizes delays, reduces the scope for human error, and, most importantly, creates a faster claims journey for everyone involved.

Why Should You Automate Your Claim Process? The Key Benefits

We’ve said it a few times now: Claims automation can seriously improve how your business runs. 

Here are four core benefits that make a real difference on the ground:

1. Faster turnaround times

Manual processes slow everything down. From waiting on approvals to chasing signatures, every delay adds friction and frustrates both customers and internal teams. 

Automation removes those bottlenecks by routing tasks instantly, sending reminders automatically, and keeping everyone aligned from start to finish.

In AON’s case, workflows that once took months were reduced to just a few days. By automating decision points and approvals through a structured digital process, they accelerated turnaround times, achieved standardized workflows,  and made compliance stronger.

How Aon reduced process times from months to days using digital workflows

2. Fewer errors and omissions

Data entry errors. Missed approvals. Lost attachments. These mistakes aren’t just annoying—they can cost time, money, and credibility.

Automated claims processes enforce rules, validate inputs, and follow consistent logic every time. That means fewer slip-ups and a smoother experience for your internal teams and customers.

3. Cost savings

By taking repetitive tasks off your team’s plate, you reduce the need for manual oversight and rework and save costs. This frees up your staff to focus on more strategic work, like high-risk claims, customer communication, or fraud detection.

Plus, automation helps you do more with less, which is especially important during high-claim seasons or staffing shortages.

4. Improved compliance

Whether it’s internal audits or regulatory checks, automation gives you the structure and documentation you need to stay compliant. Every step of the process is logged, time-stamped, and traceable. So, you’re not scrambling to gather proof when it matters most.

In this video, we discuss how organizations can ensure regulatory compliance by deploying AI-powered process automation. 

 

 

This also extends to internal service level agreements or contract compliance. Recently, a global healthcare company increased its efficiency and compliance by bringing transparency and completeness to its complex contract lifecycle. 

Some platforms also allow you to bake compliance rules into the workflow, reducing the risk of oversight from the beginning.

The Claims Processing Workflow

The typical insurance claim workflow

While details vary across insurers and claim types, most workflows follow these core steps for claims processing:

  • Claim submission: The customer reports a loss or incident and submits a claim—usually through a form, phone call, or email. Supporting documents like receipts, photos, or police reports are often included.
  • Claim validation: The insurer checks the claim against policy details to verify eligibility, coverage limits, and documentation accuracy. Missing or mismatched data can stall the process here.
  • Claim assessment: Depending on the nature of the claim, an assessor or adjuster may need to investigate the damage, evaluate costs, or gather additional information before moving forward.
  • Claim approval: While stated here linearly, the claim approval process starts as soon as a claim is submitted and continues until the payment is approved. Depending on the nature and requirements of the claim, one or more approval checks can be conducted before any decision is finalized.
  • Payment: If approved, the insurer processes the payout and informs the claimant. In some cases, third-party vendors (like auto repair shops or medical providers) are paid directly.

Automate Claims Processing in 6 Steps with FlowForma

Automating claims processing in 6 steps with FlowForma

With the right tools, even non-technical teams can turn clunky, paper-heavy claims processes into sleek, digital workflows that run on autopilot.

Here’s what the automation journey looks like in six practical, high-impact steps:

1. Visualize and map the process

Start with what you know: your current workflow. Sketch out each stage of your claims process, from intake to payout, and highlight where delays typically happen. Think about approval loops, manual touchpoints, and where information often gets lost.

This step is about understanding your process so you can replicate and improve it digitally. Many teams find that even just mapping things out exposes apparent inefficiencies.

With FlowForma, there are two ways to fast-track this process. Either ask Copilot to build your process steps with a simple text prompt. Or, if you have visualized your process with a diagram, simply upload this to Copilot and it will build the process for you. 

2. Build dynamic, intelligent forms

Create smarter, faster claims intake with dynamic digital forms

 

Forms are the front line of any claim. With no-code tools, you can create smart forms that guide users step by step. This will help you collect all the right data, validate it in real time, and adapt based on the claim type.

Conditional logic ensures that claimants see only the fields that matter to them, while validations prevent incomplete submissions that would otherwise stall the process.

 

Also see: In this insurance claims automation demo, you’ll see how digital forms adapt instantly to inputs, saving customers and internal teams time.

3. Automate routing and escalations

For claims processing automation, this step is where the magic happens. With digital workflows, you can automatically assign tasks based on pre-set logic. 

Is it a high-value claim? Route it to a senior adjuster. 

Missing documentation? Trigger a request and pause progress until it's received.

Automated reminders, escalations, and notifications keep everything moving without the tiresome email threads and constant back-and-forth on where things stand. 

4. Enable one-click document generation

Tired of retyping the same paragraphs or pulling data from five different places to create letters or approval forms? 

With claims automation, documents are generated automatically from form data, approval letters, payment memos, summaries, and more. Every output is consistent, branded, and audit-ready.

Generate documents automatically with FlowForma’s document generation feature

This is especially helpful for keeping communication professional and prompt, even across hundreds of claims.

5. Integrate with the systems you already use

Your claims process doesn’t exist in a vacuum, and your automation solution shouldn’t either. 

Seamless integration with existing tools like your CRM, policy administration system, or accounting software ensures claims data flows effortlessly between teams and departments.

Modern automation platforms support this with pre-built connectors, APIs, and low-code integration options that don’t require IT intervention whenever you want to sync a system or expand functionality.

A Look at how FlowForma seamlessly integrates with thousands of other platforms

6. Launch, learn, and improve

Built-in analytics lets you monitor turnaround times, approval bottlenecks, and step-by-step performance. 

You can easily tweak workflows, duplicate successful processes across other teams, and scale your automation gradually.

Automated Claims Processing Trends In 2025

As insurers modernize their operations, these three trends are leading the charge in claims processing automation:

1. AI and machine learning

AI is helping insurers route claims faster, detect fraud early, and predict outcomes using historical data. ML models can flag suspicious patterns or auto-approve low-risk claims. 

Similarly, solutions like FlowForma’s AI Copilot can help you build even the most complex workflows at lightning speed. And FlowForma's AI assistant can analyse data and report its findings in seconds. For example, it can analyse data and flag informatuon discrepancies in a claim. 

AI today is removing redundancies and inefficiencies from claims processing and is leaving your team with more time to enhance the customer’s overall experience. 

2. Cloud-based solutions

Cloud-native platforms allow teams to access, update, and manage claims from anywhere. They support faster deployments, easier scalability, and instant updates—crucial for today’s hybrid workforces.

3. Digital claims experience

Customers expect claims to be fast, simple, and mobile-friendly. Digital forms, real-time updates, and self-service portals are now standard—and key to improving satisfaction and retention.

Things to look for in a claims process automation solution

Choosing the right automation tool is about features as well as fit. 

Here are six must-haves for a solution that truly supports your claims team:

  1. Scalability and AI: Look for a platform that grows with you, whether you're handling 50 claims a week or 5,000. Scalability ensures performance stays smooth, even as volumes increase. A platform with a strong AI product roadmap will ensure that process automation results can be scaled in the future.

  2. Integration capabilities: The solution should connect easily with your existing systems, like policy databases, CRMs, or accounting tools. This way, you will not be duplicating data or juggling disconnected platforms.

  3. Claims-specific workflows: Choose a solution that offers ready-to-use templates or the flexibility to build flows tailored to different claim types (auto, health, property, etc.).

  4. Security and compliance: Data protection is non-negotiable. Your solution must support access controls, audit trails, and compliance with industry standards like GDPR, HIPAA, or regional insurance regulations.

  5. Real-time analytics and reporting: You should be able to track claim progress, spot bottlenecks, and measure performance without relying on external tools. Real-time visibility is key to continuous improvement.

  6. Customizable alerts and notifications: From approval reminders to document requests, automated notifications keep claims moving and teams aligned. Make sure you can tailor them to suit different workflows and roles.

Streamline Your Claims Automation Process With FlowForma

Insurance claims don’t have to be slow, manual, or frustrating for your team or your customers.

With FlowForma, you get a no-code AI-powered process automation platform built for real business users, designed to simplify even the most complex claims workflows. Whether you're dealing with auto, health, or home insurance claims, FlowForma helps you digitize every step without writing a single line of code.

Ready to make a difference with automated insurance claims? 

Start your free trial or book a personalized demo today!